Mcdonald's Corporation - Success Strategies in Recessionary Environment |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
|||||||||||||||||||||||||||||||||||||||||||||||
Abstract:
McDonald's also expanded its coffee business in the US market and priced its coffee related products competitively. With all these initiatives, McDonald's was successful in reporting higher revenues and profits in a recessionary environment. Issues:
Contents:
Keywords:McDonald's Corporation, Recession Resistant, Dollar Menu, Recessionary Environment, US Fast Food Industry, Value Menu, Value for Money Products, Financial Performance, Plan to Win Strategy, Self-service, Economic Slowdown, Anti-obesity Campaign, McCafé, Starbucks, Cannibalization of Sales, Diversification, Stock Price Performance, Unemployment Rate |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.